Happy Hours In The Swedish Summer
FLOW PR introduced the new outdoor collection of IKEA by injecting a little bit of Swedish summer in the city centre of Budapest in 2014. People mostly associate summer and outdoor furnitures with gardens. But not only gardens are suitable places for spending a pleasant evening with a glass of wine outdoors. Even the smallest urban balcony or patio can be transformed into an oasis. We proved this by organizing an unconventional product launch event in Downtown Budapest, where a wide range of journalists (home furnishing, lifestyle, design, etc.) and bloggers could meet IKEA’s new outdoor collection. Numerous articles were published based on this event in interior design, lifestyle and tabloid magazines, blogs and news sites.