STOP STRESS! Campaign
BUSINESSEUROPE, the leading employer lobby group in Europe, representing all-sized enterprises in 35 European countries, entrusted us with planning and managing an interesting campaign in eight European countries about stress at workplace. The STOP STRESS! project is aiming at reducing negative work-related stress.
We organized national seminars for CEE social partners, employers, employee representatives, occupational health and safety experts along with other stakeholders in national languages in cooperation with foreign and local experts, including seminar handouts. FLOW PR also distributed social media releases about the effects of work-related stress.
We prepared and published leaflets, posters and a website in six national languages for employers as practical guide on stress management at work.
We shot two parallel films showing the daily life of a happy and a stressful family. By moving the mouse, users could play and compare the two films at the same time.
We also produced an infovideo to present the most important things to know about work-related stress.
Result: with unique technical solutions we made a remarkable, integrated campaign in Austria, Croatia, Hungary, Montenegro, Romania and Slovenia.