Pandora Talisman cover shoot for ELLE Hungary

Franciska Törőcsik, the Hungarian ambassador for Pandora Talisman, graces the cover of ELLE Hungary’s October issue, bringing the collection’s distinctive world of symbolism and personal expression into focus.

Inspired by zodiac signs and timeless symbols, Pandora Talisman celebrates individuality, self-discovery and the personal stories that shape us. Each design carries its own meaning, allowing jewellery to become a reflection of the wearer’s identity and experiences.

The accompanying interview sees the actress reflect on perfectionism and how her understanding of success has evolved over the years, complementing the collection’s focus on personal expression.

From the initial concept to the final execution, FLOW PR led the project every step of the way, bringing the creative vision to life.

Credits

Model: Franciska Törőcsik

Photographer: István Lábady

Management: Fanni Alföldi

Editor-in-Chief: Vivien Mádai

Creative Director: Melinda Csík

Hairstylist: Simon Radvan

Make-up artist: Zita Rajó

Stylist Assistant: Virág Békés

Agency: FLOW PR (Splendidea Communications)

Pandora Talisman: An Evening Beneath the Stars

Pandora’s new Talisman collection was introduced to the Hungarian market at an evening held at the Svábhegyi Observatory in Budapest, bringing together influencers and special guests.

The new Pandora Talisman collection draws on zodiac signs and timeless symbols, with each piece designed to reflect individual stories and identities.

The event concept centred around discovery and experience, taking the launch beyond a traditional jewellery presentation. Guests were introduced to the collection at the observatory, joined by Franciska Törőcsik, the Hungarian ambassador for Pandora Talisman.

The programme continued with a special observatory experience, followed by a relaxed moonlit picnic that gave guests the opportunity to enjoy the collection in a more intimate setting.

FLOW PR created and organised the Hungarian launch, bringing together the concept, event experience and a group of influencers to introduce Pandora Talisman through a distinctive and immersive evening.

Photographer: Olivér Sin

Pandora launches new Pandora Talisman campaign featuring Franciska Törőcsik

Pandora has introduced its new Pandora Talisman campaign in Hungary, featuring Hungarian actress Franciska Törőcsik as its local brand ambassador. Conceived and developed by FLOW PR, the campaign brings together the collection, its symbolic language and a visual approach centred on individuality.

Photographer: Olivér Sin

The new Pandora Talisman collection draws on zodiac signs alongside a wider range of symbolic motifs. The range includes zodiac-inspired pendants, Sun and Moon motifs, charms inspired by the four classical elements, and new Pandora Talisman rings.

Photographer: Olivér Sin

Rather than treating zodiac signs as fixed definitions of personality, the campaign presents them as a source of inspiration, alongside other symbols that can carry personal meaning. The collection combines these motifs with details such as faux mother-of-pearl, constellation-inspired stone settings, carved cameos and hidden Latin inscriptions.

Photographer: Olivér Sin

At its core, the campaign is about staying true to who you are and using personal style to express what matters to you. From the initial creative concept to the final execution, FLOW PR oversaw the campaign’s development and brought the idea to life across its visual world.