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NN explores the cost of private health care in Hungary.


Women are generally more health-conscious than men in Hungary: 36% of them regularly attend doctor-recommended screening tests, while only 23% of men do so. But how much does it cost to protect women’s health? NN Biztosító’s Women’s Private Medical Price Index* shows that today the national average price of a private gynecological examination or a screening test carried out at a private healthcare facility is 33,612 HUF. This amount is more than 8% of the latest net monthly median salary published by the Hungarian Central Statistical Office (397,400 HUF, September), meaning it represents a fairly substantial share. NN’s Women’s Private Medical Price Index also found that a gynecological examination can range between 25,000 and 46,000 HUF, while private clinics charge 24,000 to 42,000 HUF for a mammogram. There is also a striking price difference between Budapest and the countryside: in rural areas, the same specialist examination can be 5,000–10,000 HUF cheaper than in the capital.


Recommended at Every Age, but the Cost Varies

The range and frequency of examinations recommended by medical protocols differ by age group, so NN’s experts were also interested in how deeply healthy women of different ages would need to dig into their pockets each year if they had the minimally recommended diagnostic tests performed by a private healthcare provider. For this, they used as a basis the screening tests recommended by the National Center for Public Health and Pharmacy and provided in the public system based on age and exclusively for women, along with their recommended frequency**. The results show that, on average, a healthy 30-year-old woman may spend 74,647 HUF, a 45-year-old 54,836 HUF, and a 60-year-old 60,102 HUF on these examinations at private institutions.

In addition, there are further examinations linked to different ages and life situations (for example fertility tests, menopause laboratory panels, endometriosis diagnostics), meaning a woman may spend a significant amount on gynecological care if she has everything done privately.


“Private healthcare has expanded even more rapidly in recent years; we are spending more and more on our health, and therefore solutions that ease financial burdens—such as employer-sponsored group health insurance—are becoming increasingly valuable. Benefits tailored to employees’ needs and supporting the protection of their health can also strengthen loyalty, support recruitment, and reduce lost working time. In this area, prevention is receiving increasing focus alongside diagnostics and treatment, which is why we have also made several different screening options available within our health insurance products,” said Bence Holló, Chairman and CEO of NN Biztosító.

At the same time, the overwhelming majority of people using private care (81%) still pay their private healthcare bills themselves, and 65% find this financially burdensome. One in five respondents uses an individual health savings fund account or health insurance for this purpose, while 6% used health insurance or health fund contributions paid entirely by their employer.



* During the survey, the prices of the 9 largest private healthcare providers in Budapest and 9 major private providers in the countryside (with significant revenue) were collected into a database. Only providers whose prices were available online or who provided prices upon phone inquiry were included. The range of services included in the research: gynecological examination, gynecological examination including cervical cancer screening, mammography, breast ultrasound, bone density (ODM) test, complex breast diagnostics, HPV screening.

** The calculation was carried out based on the following tests:

  • 30-year-old woman: gynecological examination annually, complex examination with cervical cancer screening every three years, breast ultrasound annually, HPV screening every three years;

  • 45-year-old woman: gynecological examination annually, complex examination with cervical cancer screening every three years, mammography every two years;

  • 60-year-old woman: gynecological examination annually, complex examination with cervical cancer screening every three years, mammography every two years, bone density test every two years. Data collection took place in November 2025.


This winter, Pandora delighted Hungary with two remarkable activities. Our agency was responsible for organizing an exceptional Christmas party for chief editors of leading lifestyle media and prominent content creators. While such events can often feel too staged, we aimed to select a distinctive venue, enhance it with stunning decorations, and provide a dinner that matched the high standards of the brand. According to the participants' feedback, it was a unique event, seldom experienced in Hungary. See for yourself:


We created quite a stir in the streets of Budapest with Pandora's scooter activation, engaging around 10 participants over two days. Collaborating with Hungary's top two content creators, we delighted thousands with Pandora's Christmas gift:



Check out Pandora's local social media channel for more surprises.




  • Dec 18, 2025
  • 2 min read

Updated: Jan 11

lululemon today announced plans to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its new franchise partnership model agreements. lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion, in addition to its previously announced entry into India through a partnership with Tata CLiQ.

 

These partnerships will bring lululemon’s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.

 

lululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand’s full range of products online through lululemon.eu, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.

 

 “As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President EMEA, lululemon.  “Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”
lululemon flagship store in London. Photo: lululemon
lululemon flagship store in London. Photo: lululemon

Building Community


lululemon continues to deepen its connection to guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners around the world. Reflecting the brand’s holistic approach to physical, mental, and social wellbeing, this community-first model will remain central to how the lululemon brand enters new markets in 2026 with its partners.


Photo: lululemon
Photo: lululemon

International Expansion

 

Market expansion is a key pillar of lululemon’s growth strategy. With a presence in more than 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. These forthcoming market entries mark another important step in lululemon’s international expansion and follow the company’s entry into Italy this summer, as well as recent openings in Denmark, Turkey, and Belgium through its franchise model. Preparations for the new openings will continue into next year, with details on store locations, timelines, and community activations to be shared in 2026.


For the launch press release, please contact our agency at info [a] flowpr.hu

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