Pandora Brings Magic to Budapest

This winter, Pandora delighted Hungary with two remarkable activities. Our agency was responsible for organizing an exceptional Christmas party for chief editors of leading lifestyle media and prominent content creators. While such events can often feel too staged, we aimed to select a distinctive venue, enhance it with stunning decorations, and provide a dinner that matched the high standards of the brand. According to the participants' feedback, it was a unique event, seldom experienced in Hungary. See for yourself:

We created quite a stir in the streets of Budapest with Pandora's scooter activation, engaging around 10 participants over two days. Collaborating with Hungary's top two content creators, we delighted thousands with Pandora's Christmas gift:

Check out Pandora's local social media channel for more surprises.

Welcome to Hungary, lululemon!

lululemon today announced plans to expand its international presence in 2026 with six new market entries – a record number for the brand in a single year – through its new franchise partnership model agreements. lululemon plans to launch in Greece, Austria, Poland, Hungary, and Romania next year with partner Arion, in addition to its previously announced entry into India through a partnership with Tata CLiQ.

These partnerships will bring lululemon’s innovative athletic and lifestyle apparel and accessories to new and existing guests across Europe and Asia Pacific and provide high performance product offerings that are designed to support a wide range of activities including yoga, running, training, tennis, and golf.

lululemon guests across Greece, Austria, Poland, Hungary, and Romania will have access to the brand’s full range of products online through lululemon.eu, while guests in India will be able to digitally shop the brand through online marketplaces Tata CLiQ Luxury and Tata CLiQ Fashion.

 “As we continue to see strong demand for the lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, Senior Vice President EMEA, lululemon.  “Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”

lululemon flagship store in London. Photo: lululemon

Building Community

lululemon continues to deepen its connection to guests through its ambassador network and local community events, which deliver movement and wellbeing experiences shaped in collaboration with partners around the world. Reflecting the brand’s holistic approach to physical, mental, and social wellbeing, this community-first model will remain central to how the lululemon brand enters new markets in 2026 with its partners.

Photo: lululemon

International Expansion

Market expansion is a key pillar of lululemon’s growth strategy. With a presence in more than 30 markets around the world today, lululemon has an established and growing footprint across North America, EMEA, Asia Pacific, and China Mainland. These forthcoming market entries mark another important step in lululemon’s international expansion and follow the company’s entry into Italy this summer, as well as recent openings in Denmark, Turkey, and Belgium through its franchise model. Preparations for the new openings will continue into next year, with details on store locations, timelines, and community activations to be shared in 2026.

For the launch press release, please contact our agency at info [a] flowpr.hu

Microhubs May Transform Home Delivery

The number of parcels delivered may increase by up to 25% per year thanks to the rapid expansion of e-commerce. This poses serious challenges for both road traffic and the parking situation in the inner districts. According to DODO, a provider of smart logistics services, in the long term, the creation of delivery distribution points (microhubs) in Budapest could provide a solution that any delivery company may use under certain conditions. This model has already been proven in Prague: based on the experience gained so far, the distribution points contribute to reducing both delivery traffic and parking burdens.

E-commerce has been growing continuously for years, with online orders increasing by 15% last year, while demand for home deliveries is also on the rise. Home delivery is now part of the everyday shopping experience, and fast, punctual delivery has become a core consumer expectation. At the same time, however, the number of road users is also increasing, with the number of vehicles up by 24% over the past ten years, causing increasingly frequent traffic jams and parking difficulties. According to experts at DODO, a technology company specializing in urban logistics and sustainable delivery, the creation of delivery hubs (so-called microhubs), which have already proven effective in several European cities — including Prague — can help address this problem.

Common goals: faster delivery, more liveable cities

Urban delivery points are smaller logistics bases jointly used by delivery companies, from which parcels can be forwarded into the inner districts with environmentally friendly, space-saving vehicles such as electric cargo bikes. These distribution points support parcel delivery while reducing traffic heading into the city centre, and they also make couriers’ work easier. Shorter, optimised routes from these points reduce the need for vehicles, thereby decreasing road traffic and the demand for parking spaces.

“The development of urban logistics is in the common interest of all of us: the goal is to make deliveries fast, punctual and sustainable, while also improving the quality of life in the city. This is exactly why we promote fixed-slot delivery — a model that allows customers to choose the exact day and time of delivery. DODO is looking for solutions that support both the daily work of couriers and the long-term achievement of the city’s transport goals,” said Máté Préda, head of DODO in Hungary.

Préda Máté

A positive European example that can work in Budapest

Several major European cities, such as Prague, Berlin and Madrid, are already successfully operating similar urban distribution points. Experience shows that these infrastructures not only ease traffic, but also contribute to achieving emission-reduction targets.

According to DODO’s experts, the challenges affecting road traffic and parking in the capital can be effectively managed by applying the following solutions:

1. the creation of new urban delivery points in the inner districts;

2. encouraging the use of environmentally friendly vehicles and electric solutions;

3. and the wider adoption of digital route and traffic planning.